The Fast Fashion Business Model - 1317 Words

The Fast Fashion Business Model 1.What are the key characteristics associated with the fashion markets that support this model? Because of the continuous change in consumer demand in a very short span of time creating high complexity for the supply chain, the demand for apparel in fast fashion industry is volatile. A fast fashion retailing company can optimize its performance and remain competitive by creating agile supply chain. Agile supply chain is paramount to achieving the ultimate in profit maximization and corporate survival in the fashion industry as well as any other businesses. Companies like Zara, the retailer HM and GAP have to keep up with every changing trends in the fashion industry. Fashion markets typically exhibit the following characteristics: Fashion industry manufactures clothes that have short life span and do exhibit the following characteristics: Short life-cycles – These product is often ephemeral, designed to capture the present moment of the market. The period in which it will be saleable is likely to be very short and seasonal, measured in months or even weeks. It needs constant update as well. High volatility – Demand for these products is rarely stable or linear. It may be influenced by the weather and as such the time of the year. Celebrities, movie actors and music artist do greatly influence the fashion industry. Low predictability – Because of the volatility of demand it is extremely difficult to forecast with any accuracy even total demandShow MoreRelatedThe Emergence of the Fast Fashion Business Model and Imposed Quick Response Challenges for Chinese Fabric Manufacturers14773 Words   |  60 PagesEmergence of the Fast Fashion Business Model and Imposed Quick Response Challenges for C hinese Fabric Manufacturers Jennie Hope Peterson, Jimmy Chang, Yiu-Hing Wong, and Carl A. Lawrence Abstract This chapter explores and develops fast fashion in the current retailing industry and its impacts on how the Chinese textile manufacturing industry has adjusted to remain competitive. Fast fashion evolved at the turn of the twenty-ï ¬ rst century into a business approach characterized by fresh fashions, shorterRead MoreThe Fashion Of The Clothing Industry1193 Words   |  5 PagesThe fashion apparel industry is considered to be one of the most globalised industries across the world with a turnover of multibillion dollars every year and hence plays an important role in the global growth of the industry (Jackson and Shaw, 2006). The fashion business typically comprises of various aspects like compressed product life cycle, highly erratic demand and changing buying trends of the consumer (Christopher et al., 2004). 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In the consumer model clothing collections that mimic current trends at low cost are purchased, so brands that offer these types of benefits not only change your articles often, theyRead MoreSupply Chain Management For Fast Fashion Industry1623 Words   |  7 PagesA study in sustainable conscious collection in the supply chain process in the fast fashion segment of fashion industry; a case study based approach focusing on HM and its main competitors. Abstract In recent years, the rapid changes in the fast fashion industry, a highly concerned about environmental issues as well as the sustainability for the company. Thus, it is a big challenge for the company s global operations to think about how to use the market intelligence, sensitive response and do moreRead MoreZara E-Business672 Words   |  3 PagesExecutive Summary E-business Background Zara, part of Spanish giant Inditex Group, provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara, Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include socialRead MoreThe Retail Giant Of Zara Essay1351 Words   |  6 PagesThe retail giant Zara have proven that utilizing all resources and different management techniques branded the store as a fashion empire. However, Zara has been named one of the most profitable retailers in the world. 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